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RAISING THE BAR: LONGHORN BARS LAUNCH WITH ACADEMY SPORTS + OUTDOORS

Love the University of Texas AND nutrition bars? So do we and you’re in luck, orange-blooded fans! The launch of the Longhorn Bar, a line of four-variety protein and energy nutrition bars, at ten select Academy Sports + Outdoors stores, happened this week. Academy Sports + Outdoors will sell the nutritional Longhorn Bars at ten locations starting immediately. With each bar sale, 12% royalty goes back to academics at The University of Texas at Austin --- supporting the company mission of "Fueling Bodies. Funding Minds.™" Gosh, we love that.

The Longhorn Bars, created by Linda Addison and Martha Smiley, two highly-esteemed lawyers and proud supporters of The University of Texas at Austin, founded Lin-Mar Partners, the Austin based company behind the Longhorn Bar and MyUniversityBar.com. "Academy Sports + Outdoors has a deep customer base dedicated to enjoying recreational sports and an overall active lifestyle, which fits our target audience," said Martha Smiley, Longhorn Bar founder. "We are proud to be working with Academy and look forward to serving their customers and growing the Longhorn Bar brand."

Having originally launched in November 2011, the Longhorn Bars are made with wholesome ingredients and come in four tasty varieties: Two Protein Bars - Chocolate Chunk with Cinnamon, and Peanut Butter Trail Mix and Two Energy Bars - Roasted Peanut with Chocolate, and Mixed Berries

"We were very impressed by what the Longhorn Bar stands for, in addition to being an affordable, healthy snack," said Dennis Van Houweling, Divisional Merchandise Manager of Fitness with Academy Sports + Outdoors. "We know the bars will be well-received by our loyal Longhorn customers and look forward to growing our distribution with the Longhorn Bars."Additional Longhorn Bar retail locations can be found at MyUniversityBar.com. Follow the brand on the Longhorn Bar Facebook page (Facebook.com/LonghornBars) and Twitter (@LonghornBar).